Commentary on a Passage from Shelleys Frankenstein :: Mary Shelley

The passage begins in first person, whom we presume is Frankenstein, where he is reminiscing on some of the consequences of his meddling with nature. He informs us that three years ago, he was engaged in an activity which created a monster whom he describes as a ‘fiend whose unparalleled barbarity has desolated my heart, and filled it for ever with the bitterest remorse.’ He then goes on to talk about how he is about to create a ‘mate’ for the previous monster and is frightened about the effects it will have on both his creation and society. The mood of the passage is very glum as the narrator is contemplating the unforeseen horrors arising from this strange experiment. He questions the result of this ‘mate’, thinking ‘she also might turn with disgust from him to the superior beauty of man, she might quit him, and he be again alone’. Through his voice, it assists our understanding of the material as through the narrator’s bleak heart, we are made to experience very strongly the extent of his guilt. The tone of this passage is somewhat personal in the sense that he seems like he is arguing and deliberating to himself about the events which either have happened or are about to, ‘ †¦Had I the a right, for my own benefit, to inflict this curse upon everlasting generations?’. He questions his own significance in society at the time when the passage is written and for the future generations and thinks himself as a ‘curse upon everlasting generations’. Having heard his reasons and seen his desolation and feeling the despair of desolation we, as readers are more able to sympathise with his actions. The overall ‘meaning’ of the passage is to tell a story about a character in which they are in deep unease and melancholy and read their views on the surroundings around them. The key themes that are conveyed to us the readers are that of madness. The author manipulates our sympathy for the monster Frankenstein by seeing it from his point of view and listening to his thoughts about himself being a ‘curse’. The piece does have a clear point of view, as his thoughts are straight-forward. This will have an effect on the reader by pointing in the direction the author maneuvers our sympathies by showing us different perspectives of situations. The setting plays an important part in reflecting the shifting moods and emotions of characters by giving us a sense of loneliness ‘ I sat one evening in my laboratory†¦.

Classic Knitwear Case Study Essay

The product is being launched under the brand name of Guardian apparel and it has decided not to include the name Classic Knitwear. Classic knitwear label should be mentioned along with Guardian label in the product. As the all the cost of advertising/marketing is being borne by Classic Knitwear, it should probably create a line extension to avoid confusion with its other  non-fashion knitwear segment offerings. The number of SKUs include 4 designs in 4 different colours. The number of SKUs can be reduced by using only the 3 most popular colours in 2 most popular styles. This way the SKUs can be reduced to 6 units and this will ensure that the company can concentrate on the colours and styles most in demand rather than spread its resources thin by launching many SKUs. The market research is not extensive, only 1000 respondents were sent requests. This should not be relied upon entirely for making such important decisions. More respondents should be interviewed before coming to a conclusion. Initial distribution is planned through major sporting goods and apparel chains which would support the establishment of the brand in the introductory phase. However, the sale at discount stores and sports & retail outlets simultaneously is inappropriate- the prices must not differ extensively across all outlets. This agreement forced Classic to meet series of steadily rising annual net sales targets for the first four years and target for 4th year must be met in each subsequent year. If it failed to meet the requirements then the license would be cancelled and void. Only the Guardian logo is being used on the product. It may be a headache for Classic if there is any conflict between companies over their agreement in the future. With this agreement a short term benefit can be realised as the determined marketing investment has been reduced to $3 million from initial expectation of $8-10 million. As the brand value of Guardian will increase by its promotion they should also bear some part of marketing expense. Moreover, the clause about termination of agreement should be removed/relaxed as it may lead to an investment loss on part of Classic. Conclusion: The Company is able to cater to the demand of insect repellent clothes which is much higher than the break even sales required for company. So, the company can earn profit margins which are much higher than the current levels. Also, company can break into the Niche and the Retail market through this project. Financial Viability and the other recommendations mentioned  above, make it attractive for the company to go ahead with Guardian Project.

Automation Direct Example For Free - Free Essay Example

Sample details Pages: 9 Words: 2614 Downloads: 10 Date added: 2017/06/26 Category Engineering Essay Type Essay any type Did you like this example? The major goals of FMS automation in manufacture are to integrate various operations to improve productivity, increase product quality and uniformity, minimise cycle times and effort and reduce labour costs. 1. SUMMARY Few developments in the history of manufacture have had a more significantimpact than robots and computers. The use of them covers a broad range ofapplications, including computer aided design, material handling, assembly,automated inspection, testing of products and manufacturing processes. In this report, we will discuss on the design formanufacture of motor heatsink products and its supplied components which arecritical in the motor and drive industry. A machining layout will be drawn formanufacturing of grooves of the heatsink. A corresponding cell layout of theplant will also be drawn for the all assembly and processes. Finally, a discussionon the available commercial software evaluation will be carried out for such adesign of manufacture for motor heatsink. Don’t waste time! Our writers will create an original "Automation Direct Example For Free" essay for you Create order 2. INTRODUCTION Flexible manufacturing system (FMS)is a framework that includes every aspect of the engineering manufacturing process,from the initial design stage through to the more important fabrication andassembly stages, with an aim to making the manufacture of the product suitableto represent all aspects of the products life-cycle. FMS may involve minimisingmaterials cost, or even selecting a process to achieve a particular surface finish.However, minimising cost over the product life-cycle is generally considered asthe most important objective of FMS. The cost reductions can beachieved through a fine tuning process, component by component, after theproduct has been designed. The key to this method is through applying productsimplification, often by analysis using design for assembly. Alternatively, large changes to theproducts fundamental structure can have massive impacts on the products cost.But such large changes are best treated during design, rather than after thedesign is relativel y complete. In a standard linear manualdesign process, a product is usually designed and detailed before themanufacturing cost is estimated. Unfortunately, by that point it is too late toimprove the costing: the opportunity to consider different design ideas andalternatives is lost. Some companies implement FMS butdo not consider the entire product life cycle. This is generally because theyhave not found it necessary in the past to do so while remaining profitablecompanies. However, the times are changing for product assembly and production.And it will become a fundamental business requirement for companies to addresswhole product life cycles with FMS. 3. REPORT: TASKS 3.1 SUITABLE MATERIAL FOR BASE HEATSINK There are two types of materials that can beclassified under metallic non-ferrous and aesthetically pleasing. The twomaterials are aluminium and copper. Optimum designed aluminium heatsinks have ahigher thermal performance than copper-based heatsinks. Aluminium is as good ascopper for a uniform heat source. Copper heatsinks might be advantagesdepending on the heat source size, i.e. when the heat source becomes smaller.At higher motor velocities, percentage difference between copper and aluminiumbecomes more pronounced. Itis widely known that copper conducts heat better than aluminum, but aluminum convectsheat better than copper. This is the main reason why copper at higher airvelocities performs better, because it can get the heat from die to fin fasterthan aluminum. If the air velocity is kept low, then the aluminum performsbetter, because its more efficient at convection.The main important factor in a motor heatsinkis its natural ability to dissipate the largest amount of heat in the shortest possibletime.  The material is one factor that plays an important role in itsability. Aluminium is the more popular choice for a vast majority ofheatsinks  Aluminum is an excellent conductor of heat, and considered cheaperthan copper. Almost all heatsinks are made of metal because of the need ofsuch conduction property. It is all about displacing and transfer of heat fromthe running motor to the heatsink material. The suitable material must have theability to absorb a lot of heat, quickly.  Copper seems to be more betterthan aluminium in this ability. According to the heatsink industry, aluminum has beenthe primary material for interconnects on motors because of its conducting powers.  But there is also a slow movement towards copper interconnects replacing thealuminum ones.   Copper is indeed a better conductor than aluminum.  So, why arent more motor heatsinks made out of copper?   The main reasonfor aluminum to be chosen as the ideal material for the past 30 years is it is cheaperthan copper  The use of aluminium for bulk mass production of heatsinkssaves cost tremendously compared to the amount one would need to make a purecopper heatsink.   Thus, aluminum is the most suitable material to be usedfor base. There are also hybrid-type heatsinks that have the best of bothworlds by combining the two, e.g. the base the motor is made out of aluminium,and the rest of the heatsink is made of copper. 3.2 TYPES OF MACHINE TOOLSREQUIRED FOR BASE Most manufacturers today use sophisticatedmachining tools and equipment to perform high-speed, ultraprecise machining, manufacturing, and processing for the motor industry with anemphasis on heat sinks and other thermal products. They are equipped to havethe capabilities to produce complex components and assemblies. With such cuttingedge technology, mass production of motor heatsinks is easily achieved withreduced cost, production and assembly time. The key to delivering quality heatsinkproducts is having the right machine to produce the right part for the rightfeature. This may require a number of secondary operations on the heatsink parts,such as the grooving portion (discussed in later sections). The final objectiveis to be able to produce a quality heatsink part in high volumes To properly manufacture a fabricatedcomponent like heat sink, it takes more than just equipment. Even though theCNCs, lathes, deburring, stamping, punching and inspection equipment can performmost of the bulk of the work, it is important to know what other processes areavailable to perform a machining task. This knowledge base of information willbe discussed in the following sections so that the best and most cost effectiveheatsink part can be manufactured. The following are operation/machine toolsrequired to produce a heatsink base: Cuttoff tools such as slitting saws, saws, cold saws,bandsaws or abrasive cutoff saws. Micro-slicing tools such as tension blade saws and anglecutters. Turning machines for heatsink part formation, groovingoperations. CNC machining using tool punch and hydraulic bender. Grinding machine for grinding and finishing operations. Drilling machine to drill motor hole through heatsink. 3.3 SHOCK ABSORBING/DAMPING MATERIAL FOR MOTOR/HEATSINK The mostsuitable shock absorbing material is a mounting pad made of plastic. Theheatsink normally do not attach to the pad. The motor is actually attached to aplastic housing, which is then attached to the pad. The pad with housing shouldbe is designed such a way as not to restrict airflow to and from the motor andto heatsink. The plastic casing should resemble the size and shape of motorgiving it a maximum allowance of +/- 3mm. 3.4 DESIGN FOR MACHINE LAYOUT The item is motor heatsink and the portion of theheatsink to be machined is the grooving part which is produced on a machineassembly line. An acceptable number of machines, tooling requirements andoperation are assumed as tabulated in Tables 1-1 below. Stages Operation (for one set) Machine or process No. of M/Cs or tool sets required A CNC punch inner and outer base plates for heatsink CNC punch 1 B Remove metal components from punched sheet and deburr Grinding and finishing equipment 1 C Bend all metal sections required for 1 heatsink case CNC Hydraulic bender 1 D Drilling of hole for motor intrusion Drilling m/c with drill bit size 35 dia and counterbore26.25 dia 1 E Cutting of grooves along heatsink plate case Turning m/c with abrasive cutoff saws 1 Fig. 1-2 shows the machine sequence and layout ofthe entire machining operation of heatsink and grooves. This sequence is therepresentation of the machine layout per machining line and is referenced tothe Table 1-1. 3.5 DESIGN FOR PRODUCTION CELL LAYOUT Table 1-3 shows the complete manufacturing formotor, heatsink and base mounting pad. It also shows the assembling of thefinished and supplied components to form the complete artefact. The number ofmachines required for each stage to assemble one complete artefact is drawn outThe table 3 below shows the figures for such a production output of 2 cases perline per day. Stages Operation (for one set) Machine or process No. of M/Cs, tool sets or stationsrequired A CNC punch inner and outer base plates for heatsink CNC punch 1 B Remove metal components from punched sheet and deburr Grinding and finishing equipment 1 C Bend all metal sections required for 1 heatsink case CNC Hydraulic bender 1 D Drilling of hole for motor intrusion Drilling m/c with drill bit size 35 dia and counterbore26.25 dia 1 E Cutting of grooves along heatsink plate case Turning m/c with abrasive cutoff saws 1 F Inspection of motor fully assembled from sub-contractor Motor test rig and magnifying glass for visual inspection 1 G Assemble of all components Basic hand tools or robots 1 H Insert motor and heatsink into position Basic hand tools or robots 1 I Inspection of assembled artefact part Magnifying glass only 1 J Pack into boxes and onto pallet Boxes, tape, pallets and shrink wrap The above table indicates that stages A-Ecomprises of the machining operations for heatsink. Stages F-J are the manualassembly operations of the motor, heatsink and mounting pad. The motor isassumed to be fully assembled and are bought from a third-party sub-contractor.Quality inspections are also done for the motor and after assembly at this stage.The assembly of finished components can be done either by a manual worker or byhighly sophisticated robots such as the articulated robotic arms found in mostmanufacturing companies Production Cell Manufacturing Layout A diagrammatic plan representation of the manufacturing(production) layout is produced as illustrated in Fig. 1-4. There are 3production lines instead of 1 to facilitate quicker outputs and meet the dailyproduction targets that would satisfy production and company profits. This isbased on the production sequences collected and tabulated on Table 1-3. The productioncell layout includes: 3 manual or robot articulated assembly cells 5 manual or robot assembly stations for each assembly cell 3 sections of parts storage for each line dedicated to the machiningprocess lines Each machining process line for heatsink consist of 5 stations A total of 3 lines each for both the machining process andassembly An holding area for vendor storage to store surplus incomingparts such as motors and accessories from vendors and suppliers A defective area for holding Quality flagged cases 10 by 10 staging area for pallets with wrapped fully assembledand tested motor heatsinks Legend: The diagram clearly shows the dashed lines with arrowsindicating the flow of process (or production route) from each cell. Thestages from A to J signifies what is happening at each point of process andassembly. There are 2 two-way conveyer belts between the each of the threeassembly and inspection lines. The production floor has sufficient exit pointsto provide smooth flow of materials, visitors and workers at all times. Formore details of the specific operations for each stage can be referred toTables 1-3. 3.6 AN EVALUATION REPORT ON VAISYSTEM 2000 FOR MANUFACTURING (COMMERCIAL AVAILABLE SOFTWARE FOR FMS SOLUTIONS) VAI system 2000smanufacturing applications provides the need to control all aspects of flexiblemanufacturing business. System 2000 covers work orders, material processing,production scheduling, material costing, shop floor control and job tracking.The flexibility of software application offers an exact fit for anymanufacturing environment. Flexible manufacturingorders can be produced as per make to order or stock and they can be entered asplanned manufacturing orders. Make to order direct material transactions can beentered directly through the sales order entry process where an order can bepersonalized to the customers exact requirements. Using the productconfigurator, the desired order can be customized using the many features andoptions. The System2000 orders process allows the user to create work orders forfinished assembly or sub-assembly items for make to stock transactions.With its unlimited bills of material level, each work created order willdisplay the subassemblies, components and item availability. When there is ashortage of components, System 2000 will automatically suggest immediate purchaseorders where necessary The flexible manufacturing order will print the routingoperations, number and type of components required, as well as any other necessaryinstructions. The production scheduling system will immediately alert the manufacturingcrew (user) to over scheduling orders and produce the relevant graphs,displays, and reports. The user can view the schedule according to department,work center, and/or machine. The user may also choose to include demand fromfirm orders, quotes, and pre-planned manufacturing orders. There are a varietyof inquiries displaying the status of the work order, open, pending andcompleted operations, together with the complete production   history whichincludes actual against standard cost analysis. Data collection for shop floor isalso fully supported. In relation to the material issues and labor times, theSystem 2000 easily calculates the actual cost and close the work order. System 2000s FlexibleManufacturing Module also provides for Material Requirements   Planning (MRP). The MRP system istightly combined with the Customer Orders, Inventory, Sales Analysis(Forecasting), Purchasing, and Manufacturing   modules of System 2000, andis sensitive to company and location (plant)   specific criteria. MRP analyzes theexisting on-hand position of an item, open purchase orders, open manufacturingorders (including planned, stock,   and custom orders), open commitments(open customer orders, future orders, and   standing orders), the salesforecast, and then produces a balance. This analysiscan be viewed on-line daily, weekly, or   monthly by selecting theappropriate option. Complete pegging is supported   allowing the user toview critical data such as when purchase orders are due, when manufacturingorders are due to be completed, and the actual customer   orders making upthe commitments of an item. Combining ourpowerful customer service, inventory management, purchasing, and financialapplications with System 2000s   manufacturing capabilities creates theelements for success in any discrete or process manufacturing environment. SYSTEM 2000 MANUFACTURING FEATURES* Planned Order Entry Alternate Routing Options Material Requirements Planning (MRP) User Defined Reporting Serial Number Tracking Department/Work Center/MachineScheduling Hard/Soft/Planned Demand Multi Plant Bill Of Materials Effectivity Dates Outside Operation Grouping Unlimited Level Bill Of Materials Price/Quantity Explosion Component Availability Time Line Item Availability Full-Screen Editing Real Time Updating Master Production Schedule Production Scheduling Manufacturing Routing Automatic Work Order Creation FromSales   Orders Bill Of Material Edit At Sales OrderAnd Work Order Entry Suggested Purchase Order ForComponents Component Usage Inquiry Component And Labor Costing Actual Or Standard Labor Costing Work In Process Tracking Production Inquiry Analysis Suggested Work Order Creation Historical Analysis Routing Operations And Bill OfMaterial Can Be Modified For Special Order Work Orders Linked To Sales Orders Employee Labor Reporting Outside Operations Tracking Lot Control/Tracking Shop Floor Control Scrap Entry Analysis Machine Efficiency Analysis Tool Tracking Substitute Items Component Where Used Inquiry Costed Bill Of Material Inquiry Work Load Analysis Shop Floor Data Collection Material Requirements Reporting Transaction Analysis Cost Comparison Inquiry Cost Comparison Reports *The abovetable is courtesy of Vormittag Associates Inc. 4. CONCLUSION A methodology fordesign of manufacture has been developed above for the fabricating of amechanical component such as the motor/heatsink using various machiningmethods. The mass production of the motor and heatsink are represented with alogical diagrammatic layout of a suitable production cell plant. This plantwill be able to satisfy all the manufacturing requirements and operation for365 production days per year. All the use of this design andmanufacturing skills has achieved the overall understanding of the concepts ofdesign for manufacture and flexible manufacturing systems. 5. DISCUSSION The discussion on the flexiblemanufacturing software 2000 system by Vormittag Associates Inc. is seen as animportant tool for quick and easy improvement of any design for manufactureprocesses. It posses a design challenge for any heatsink manufacturers toimplement an efficient fully integrated system for material tracking, inventorychecking, bill of material monitoring, material cost control, assembly run-outtime, flow of materials to and from the production floor and lines, etc. Thissystem could save plenty of costs and reduce waste, hence, increases thematerial performance and the overall product infrastructure. The implementationof System 2000 for manufacturing into the company work flow would help totremendously reduce the overall parts count and the logistics of assemblyoptimised to minimise cost, reduce complexity and maximise productivity.

The Argument On Crito And Socrates Debate - 817 Words

Marcus Schimmelfennig – Philosophy 101 – 2 PM class In class, we went over the Crito and Socrates debate; how Crito tries to convince Socrates that he should flee his execution and how Socrates thinks on his arguments. The Global argument on Crito has two parts. The first half assumes fleeing is morally wrong and draws out the consequences of Socrates fleeing if the moral experts saw it as such. The second half follows up on the assumption that fleeing is morally wrong and that Socrates would be morally wrong if he was to flee. Crito pressed Socrates with a multitude of different arguments that he had hoped would convince him to flee his execution. One was the obligation to his family and then the obligation to his friends; if he was to go through with this execution knowing he could have fled, he would be abandoning his family and friends as well as his commitment to them. Another argument was that Socrates would be leaving a bad reputation on his friends. Things like they were too scared to try and assist him in his escape, or they were too poor to try bribe the judge in Socrates’ favor, or too dumb to bribe the judge. But the argument that stuck out to Socrates was Crito insinuating that the voice of his friends was of more quality and, in Crito’s mind, the good opinion to listen to rather than to listen to his own knowledge on the topic. Before I talk about how Socrates answers, I have to introduce what is called the Socratic Reversal. There are two sides to theShow MoreRelatedSocrates s P hilosophy On The Western Civilization1440 Words   |  6 PagesSocrates is one of the most popular philosophers of all the times. He was the first to study ethics and principles of morality and he always claimed that he did not put knowledge in anyone, yet asked serious questions which contributed to numerous debates (Class notes). 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Arithmetic Mean and Excellent Banks - 1484 Words

Measuring Service Quality Using SERVQUAL Introduction Measuring the quality of a service can be a very difficult exercise. Unlike product where there are specific specifications such as length, depth, width, weight, colour etc. a service can have numerous intangible or qualitative specifications. In addition there is there expectation of the customer with regards the service, which can vary considerably based on a range of factors such as prior experience, personal needs and what other people may have told them. SERVQUAL – a methodology for measuring service quality As a way of trying to measure service quality, researchers have developed a methodology known as SERVQUAL – a perceived service quality questionnaire survey†¦show more content†¦Please allocate 100 points among the five sets of features according to how important it is to you. Make sure the points add up to 100. Features Points 1. The appearance of the banks physical facilities, equipment, personnel and communication materials. 2. The bank s ability to perform the promised service dependably and accurately 3. The banks willingness to help customers and provide prompt service. 4. The knowledge and courtesy of the bank s employees and their ability to convey trust and confidence. 5. The caring individual attention the bank provides its customers. Total: 100 Table 2 - SERVQUAL Importance Weights SERVQUAL Dimension Score from Table 1 Weighting from Table 2 Weighted Score Tangibility Reliability Responsiveness Assurance Empathy Average Weighted score: Table 3 - Calculation of Weighted SERVQUAL Scores Appendix A – the SERVQUAL Questionnaire The Survey The questionnaire below is in two sections. The first section asks you to rank all banks according to your expectations i.e. what you expect all banks to provide. 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Lego Technics is ideal to be used not only for building a fiame or other supporting elements of robotics projects but also for gear reduction and powerRead MoreImpact of Electronic Banking System in Nigeria. a Critical Appraisal of Unity Bank Plc13433 Words   |  54 PagesTHE IMPACT OF ELECTRONIC BANKING IN NIGERIA BANKING SYSTEM (CRITICAL APPRAISAL OF UNITY BANK PLC) BY OLORUNSEGUN SHITTU BEING A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT SCIENCE, FACULTY OF ENGINEERING AND TECHNOLOGY, LADOKE AKINTOLA UNIVERSITY OF TECHNOLOGY, OGBOMOSO, OYO STATE NIGERIA IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTERS IN BUSINESS ADMINISTRATION (MBA) FINANCE SEPTEMBER, 2010 1 CERTIFICATION This project with the title â€Å"The Impact of Electronic

Technology and Modern Communication Technologies Free Essays

Modern communication technologies such as mobile phones, e-mails and internet chat programs like the MSN Messenger have brought significant changes to our lives in recent years. Yet, there remains some disagreement as to whether the overall effect of this innovation has been positive or negative. Although there are valid arguments to the contrary, it is my belief that the majority of people in the globe have benefited greatly from these powerful and effective means of modern communication. We will write a custom essay sample on Technology and Modern Communication Technologies or any similar topic only for you Order Now To begin with, mobile phones and other tools of modern communication facilitate not only contact with friends and relatives in faraway places but also global business. With the click of a button, the vast amount of information can be transmitted from America to China in just a few seconds. Furthermore, it is generally felt that the access to these tools of communication is available in every corner of the world. With a mobile phone or a laptop, a person can talk or send messages online at a bus stop, in a corner shop or anywhere they could imagine. Therefore, it seems that these new forms of communication do bring a great deal of convenience to humankind. Nevertheless, opponents of modern communications claim that only the more privileged are able to enjoy the benefits. They further point out that the wide spread use of these efficient and effective ways of communication costs a considerable amount of money. Anyone who aims to use these innovations have to not only pay for the appliances such as a mobile phone or a computer but also cover up costs for communication services. Consequently, people who live in poverty are less likely to be benefited from modern communication technologies. By way of conclusion, I believe that modern communication technologies will benefit more people in the future as the pace of life increases; however, the have-nots cannot be ignored simply because they couldn’t afford it. Modern technology has increased material wealth but not happiness To what extend do you agree / disagree with the statement? According to recent statistics, the number of people who are stressed by the influence of a modern lifestyle is increasing. While having to suffer quick developments in advanced technology, people are always busy at work. Undeniably, modern technology makes people’s standard of living higher, however, I am convinced that people will not be happy while they live in a modern society with modern technology all around them. First, technological advances, resulting in increased degrees of industrialisation, have changed a lot of things in society, therefore, people living in that society have to suffer influences of these big changes, e. . , instead of working for eight hours a day and spending time with their families or going out to enjoy chatting over coffee with friends, people must be in their office and do a lot of work, maybe ten working hours per day, even they have to take works to do at home and their meals are always fast food. Do you think is that a happy life? Moreover, modern technology makes people’s life boring, after working time people often sit by their computer to play games o r reading some information on internet. That means they do not refresh their mind and by accident they turn their own into slave of modern technology. In fact, a lot of teenage get stuck in their lives, they think that there is nothing to learn and to enjoy because they know everything thanks to technological advances, thus, they choose the death for their solution. For all above reasons, I thoroughly believe that modern technology can not decide the happiness, it has improved people’s standard of living but not happiness. How to cite Technology and Modern Communication Technologies, Essays

Globalization UBER Company Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Globalization UBER Company. Answer: Uber Company Uber Company is also known as the Uber Technologies Inc., it is a transportation network company that is headquartered in San Francisco, California in United States. The Uber Company is operating in 570 cities around the world. It has major in car transportation and food delivery. The name Uber means topmost or super, the origin of the name is from Germany where Uber means above(D, 2016). The Uber Company started to operate in 2009 as a private luxury car services, this was to cater for the top executive of the Silicon valley in San Francisco in United States. During its incorporation time, the company focus mostly on the Limousines and taxis services, the taxi services were accessed by the client by using the particular code provided by the Uber App. The steady and aggressive company growth forced the company to penetrate into global market, particularly looking for developing countries haves sustainable business environment. Australia is country that is considered to have a proactive and aggressive economic growth that allows companies to venture many business activities(Millar, 2017). Uber Company has majorly focus in taxi service in more than 85 developed cities in over 30 countries in the word. The Uber App is a form of application package that bring the integration between the drivers and passengers, the app integrates google maps allowing the passengers to know the drivers in locality. Globalization is explained as the process through which an organization starts to work in an international scale of business. Uber Company has considered globalization as to have impact to their success. Health business competition is a considerable impact of globalization as a business factor, due to competition in the market Uber Company has focus to segment its market to developing countries, one of them being Australia(D, 2016). Ridesharing is a digital platform that connects the drivers and the passengers, this platform has help in reducing the cost of operation between the driver and the passenger. According to Uber CEO in Australia, Uber is currently the most operation Point-to-Point transportation company in Australia. The company is providing a competitive transportation services in the Australian market. The Uber App has been the key approach that the company has been using to gain its competitive advantage through excellence service provision(Cummings Worley, 2014). Uber was launched in Australia in 2012 using the UberBlack which is the only licensed hired car that operated legally in Sydney and Melbourne. In 2014, the company extended its services to Brisbane, Perth, Canberra among other cities in Australia. The competitive approach of Uber Company in the market is provision of taxi service 20% lower than the normal taxi fare. Uber ridesharing not replicating the existing market, but it has also venture into a local taxi service by providing differentiated taxi services as compared to the traditional market in Australia. The Uber Company has ensure that the impact of globalization in Australian market is encouraging innovation in their operation, by utilizing new technological system called Bidirectional. The new system is used to reduce the information asymmetries that allows the driver and passenger to make effective decision(Grant, Butler, Orr, Murray, 2014). Globalization Globalization is defined as the process which a business organization starts to operate on the international scale(Beck, 2015). Many researchers have tried to elaborate on the essential concepts of globalization in positive ways, while others including Joseph. E Stiglitz is presenting the concepts of globalization in a different perspective. Globalization concepts are considered to be the primary elements that are ordained to affect the business operation of the business organization, especially those firms that operates on the international scale(Stiglitz Joseph, 2002). The current wave of globalization is perceived to commence in the early 1980s and is transforming many countries and business industries in different ways, this has compelled the Uber Company to venture in new business activities. However, globalization has created a number of issues as well as opportunities to business organization, including Uber Company(Dunning, 2014). According to Amosha, O., Pivnyak, G., Shvets, V., Cherevatsky, globalization is one of the controversial phenomena that may contribute to the development and positive influence, while it can also contribute destructions, misuse of resources and end of different cultures. According to the research, globalization is the world phenomenon that has contributed to the economic fluctuation in different parts of the world, where the multinational companies like Uber Company are largely affected by the effects of globalization(Amosha, Pivnyak, Shvets, Cherevatsky). Uber Company has experienced the impact of globalization that is contributed with some factors. The research also indicates that companies that are largely influenced by the globalization factors are considered to have a consistent market share in the international market(Hirst, Thompson, Bromley, 2015). Managing a diverse workforce Due to globalization, Uber Company has extended its operation to deal with the workplace diversity. In the past decades, over half of the Australias immigrants are from the United Kingdom, today the immigrants have reduced making up 12% and with 25% of them coming from part of Asia. Moreover, countries such as India and China are now moving towards looking for opportunities in many developing countries like Australia(Barak, 2016). The existing opportunities in Australia allow the Uber Company to extend it business activities with the aid of diverse workplace(Glss McGregor, 2016). Many business enterprises are currently operating in a competitive business environment that ascertains the importance of having a diversified workplace. The Uber Company is now committed to encourage and develop a sizeable diverse workforce that intends to create a positive impact to the company. By drawing the company activities in diversified experience, approaches, as well as perceptions, ensures that the company is working towards achieving its strategic goals and objectives(Davis, 2016). Innovation and generation of new opportunities also act as the impact of globalization in relation to a diversified workforce. A diverse workforce improves the company performance since new employees are committed to attend clients to base on their interest and demand. Legality Issues Uber-Company has face legality issues from the transportation authorities in different states in Australia. The Australian Transport Safety Bureau (ATSB) has stated that all drivers are mandated to have the commercial license, purchase taxi medallions, licensing fee, car inspection and abide by the existing laws provided by the constitution under the supervision of the Australia Federal Government(ATSB, 2007). The Uber-Company has ensured that all the laws provided by the government through the Australian Transport Safety Bureau (ATSB) and other related bodies are abided by, this has allowed the company to gain trust from their clients(Watanabe, Naveed,, Neittaanmki, 2017). The research indicates that the Uber pricing model has been evaluated and scrutinized by Australian Transport Safety Bureau (ATSB) since it was observed that they are not in compliance with the uniform taxi rates that are set by the regulatory authorities of each state under the supervision of Australian Transpor t Safety Bureau (ATSB)(ATSB, 2007). According to the research, there are also some of the major disparities that pertain the insurance obligation for drivers, the Australian Transport Safety Bureau (ATSB) have warned the passengers and drivers that companies like the Uber Taxi Company may not provide insurance covers in case of any emergency relating to accident and theft(Wilson Pender, 2017). There is a serious ambiguity about who is liable if accident or theft occur(Hopkins, 2014). Product Review Uber-Company is constantly coming up with new ways that intend to save the cost of transport. The company has developed a carpool function on the app called the UBERPOOL. The UBERPOOL app is to allow the users to share the ride and split the cost with other persons who require taxi service along the similar routes. This app has allows the riders to save 50% of the cost as compared to the traditional taxi. The Uber UBERPOOL. contains some unique and innovative elements that make it enjoyable to the users, it has the ETA tool that allows the user to see the available cars in the areas and how long it will take to the locality of the client. However, the app has also allowed the user to save their credit cards information, where the users are not using liquid cash for service payment. While striving towards promoting good customer satisfaction the company is able to give different rates to regular clients. This has helped the company to customize their customer experience and behavior(Amosha, Pivnyak, Shvets, Cherevatsky). Targeted Segments The Uber-Company develop the smartphone app that belongs to everyone, from the regular customers to the incoming clients who look for excellent traveling services. In the present marketing plan and models, the company is focusing on targeting the VIP riders, the company has gained more customers who normally use the public transportation, most of these commuters were the VIP, and the company has targeted them by meeting their rising demand(D, 2016). Moreover, the Uber-Company in Australia has conducted campaigns in many universities in different states, this idea of the campaign is to increase the market share of the company. On the other hand, the Uber company is not only targeting the people who love to be drivers but they give them an opportunity to make % $60,000 in every year as well as allowing them to have a flexible schedule that allows them to work anytime and whenever they want(Grant R. M., 2016). Current Marketing Situation The primary mission of the Uber company is to provide transportations service that is reliable as running water, everywhere and for everyone. The company has become more ambitious to eliminate the private car ownership, it is mainly focused in monopolizing the car transportation not only in Australia bur around the world. According to Travis Kalanick, the current valuation of the company is over 50 million bigger than the normal taxi market in the market. The Uber-Company current revenue is $ 36 million and it grows at the rate of 150% annually(Payne, Frow, Eggert, 2017). The Uber rides in Australian market and states are now growing at 3 times per year. The taxi industry in Australia has continued to observe new transportation apps, this has promoted companies like Uber to gain more market share. Prices for the medallions taxi riders are observed to be reducing over the past few years this has been benefiting the taxi owners and rider. The taxi and the limousine provided by the Uber company reported revenue of 1%12 billion over the past year with yearly growth of about 3.1% from 2010 to 2015. Rising cost of fuel has affected the operation many business industries, the issue of rising cost of fuel was considered as the least factor that could have affected the operation of Uber-Company in Australia and over other international companies(Corones, Christensen, Howell, 2016). SWOT analysis of Uber-Company Globalization effect compelled business organization in different sectors to conduct business activities outside their original marketplaces. Market segmentation gives the company an opportunity to access markets and study the demand of particular markets, and as a result, the companies are required to strategically analyze their operation by applying the fictional strategic analysis model such as SWOT analysis tool. The SWOT analysis tool is used by a business organization to determine the strengths, weakness, opportunities as well as threats that negatively affects the operation of a business firm(Davis, 2016). Strengths In Australia Uber company is well known to provide quality transportation service, therefore it is a recognized brand for itself. Uber-Company is allowing it customer to use cashless payment models that allow the protection of users credit card informations. The company has lower operational cost as compared to traditional taxi in Australia(Cummings Worley, 2014). Weakness Uber-Company is operating in a market where well-off nations like China and US are anticipating to invest into. The ideas of providing cashless payment and using smartphone apps could be imitated, and therefore there is nothing it that will prevent competition. Opportunities Customers in Australia are dissatisfied with the traditional taxi cap organization since they provide high prices and that they are long waiting. This is an opportunity that has allowed Uber company to invest more in the modern taxi services(Grant R. M., 2016). Threats The transport regulatory authorities like Australian Transport Safety Bureau (ATSB) may develop regulations that may prevent Uber-Company to operate in the market. Apparently, the taxi industry in Australia may abolish the operations of the company since their prices are lower than fare charged by yellow taxi cap companies(Davis, 2016). Uber-Company need to understand that as time passes new markets are developing new ideas that contribute to business competitions, competition will ultimately decrease the prices of the company. Due to globalization impacts, the reduction in prices will force the company to pay less to the drivers, forcing drivers to look for better-paying companies, after which the Uber-Company revenues will decline. Conclusion Globalization is explained as the major factor that changed the world of business today. Many business operations and practices are arising because of globalization. Globalization has contributed to both positive and negative impact to the business organization that operates in the international marketplace. Uber-Company is an international company that is described to conduct its activities under the influence of globalization that is outlined as the world major phenomenon of international business activities. Uber-Company has segmented its transportation services to Australia hub because of economic growth and development in the country. The company has adequately considered the essential marketing approach in order to increase its market share and make their operations in Australia to be the most recognized. Globalization has ensured that the company is working in compliance with the Australian laws and regulations that are provided by the relevant transportation authorities. Uber company has targeted new customers in Australia, it has focused on VIP individual who usually used public transports to commute from once city to another one. Uber originates from San Francisco, California, United Stated the company has diversified its workforce by employing drivers from Australia. Through diversification, Uber-Company is The now committed to encourage and develop a sizeable diverse workforce that intends to create a positive impact to the company. However, Uber-Company has majorly considered the utilization of strengths and business opportunities that are available in Australia, the study also reveals some weakness and threats that prevent the company from providing transportations service that is reliable as running water, everywhere and for everyone. References Amosha, O., Pivnyak, G., Shvets, V., Cherevatsky. (n.d.). AUTARCHY VS. GLOBALIZATION IN ENERGY RESOURCES SUPPLY. ECONOMIC TRANSFORMATION IN UKRAINE: COMPARATIVE ANALYSIS AND EUROPEAN EXPERIENCE. Barak, M. E. (2016). Managing diversity: Toward a globally inclusive workplace. Sage Publications. Beck, U. (2015). What is globalization?. John Wiley Sons. Corones, G. S., Christensen, S. S., Howell, N. (2016). Submission to Australian Consumer Law Review Issues Paper. Cummings, T. G., Worley, C. G. (2014). Organization development and change. Cengage learning. D, W. (2016). Uber is the Walmart of transport. Guardian (Sydney), (1718), 2. Davis, P. (2016). How Do Sharing Economy Companies Grow? A Comparison of Internal and External Growth Patterns of Airbnb and Uber. Springer International Publishing. Dunning, J. H. (2014). The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge. Glss, M., McGregor, M. (2016). Designing for labour: uber and the on-demand mobile workforce. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (pp. 1632-1643). ACM. Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Grant, R., Butler, B., Orr, S., Murray, P. A. (2014). Contemporary strategic management: An Australasian perspective. John Wiley Sons Australia, Ltd. Hirst, P., Thompson, G., Bromley, S. (2015). Globalization in question. John Wiley Sons. Millar, R. (2017). UberX drivers supply taxi travel and so must be registered for GST: Uber BV v Commissioner of Taxation [2017] FCA 110. World Journal of VAT/GST Law, 1-8. Payne, A., Frow, P., Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 1-23. Stiglitz, Joseph, E. (2002). On globalization management. Watanabe, C., Naveed,, K., Neittaanmki, P. (2017). Consolidated challenge to social demand for resilient platforms-lessons from Uber's global expansion. Technology in Society, 48, 33-53. Wilson, J., Pender, K. (2017). A new era?: Whistleblower protections in Australia. Ethos: Official Publication of the Law Society of the Australian Capital Territory.